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About Us

Our mission is to make the world a healthier, wealthier, and freer place by transforming our daily coffee routine into an act of empowerment.

Our Vision & Mission

Coffee is universal, daily, and essential.

While others are focused on customer value extraction we focus on long-term impact through mutually beneficial partnerships that last for decades.

We envision a future where a decentralized network of businesses regain power from unethical centralized systems and build their own ecosystem for like-minded customers. Money is energy. We want to put that energy into what makes us healthy, wealthy, and free.

HEALTH

"A healthy man has a thousand wishes, but a sick man has only one."

The world needs people with a healthy Spirit, Soul, and Body. We can't heal the world unless we are healed ourselves.

WEALTH

The world financial system is broken, however, by focusing our monetary energy into circular economies and ethical recurring revenue streams based on real value exchange we can build a better future for ourselves and the next generations to come.

FREEDOM

Humanity has always had a desire to explore. Whether it be traveling to a different country or doing something new, we want to rebuild the soul by making amazing memories through experiences previously unattainable.

Our Story

The Vision Behind the Brand: 

Bitman Coffee Co. was born from a vision of building a company that would blend supporting great causes via ethical business practices and decentralized networks of individuals into one scalable ecosystem.

This desire set me on an unconventional path where, with a one-way ticket and what I could carry, I left for El Salvador, the world's capital for decentralized innovationist movements. In 2021, El Salvador became the first country in the world to adopt Bitcoin as legal tender and now has become somewhat of a mecca of renaissance in the health and freedom domains as well. This validates our belief that a new era of self sovereignty is dawning. Though there are still many challenges to overcome, I truly believe El Salvador is going to be a shining light on a hill and we want Bitman Coffee to epitomize that spirit.

Why coffee? Because it is a universally consumed and loved product. This means everyone can participate in the movement. El Salvador’s rich volcanic soil and entrepreneurial spirit are perfect for coffee aficionados and innovators alike.